‘Search engines are found to be the start of 93 % of all online interactions.' ‘In the year 2018, at least 281 billion emails are sent and received each day.’ ‘The everyday users of social media is at 3.2 billion.' ‘A substantial portion of the population- at least 96% – own a mobile phone.’ ‘Mobile devices are majorly used for over half of all online purchases.’

These statistics and much more in this regard show how much technology and the world of the internet have changed the dynamics of customer consciousness and the interaction between a current and prospective customer with the businesses and its products and services. Hence, more than ever marketing through digital channels like social media, mobile applications, email, web applications, search engines, websites, or any new digital channel has become a necessary part of the overall marketing strategy of businesses.

Digital marketing has transformed the way businesses work in a major fashion. Employing digital marketing strategies has helped businesses in the following ways : 

ability to reach a wider geographic audience- using online platforms for posting ads can reach a wider audience irrespective of the place the audience is in, contributing to more reach for the ads.

to create cost-efficient ways of marketing – digital marketing gives much more flexibility and customer contact for the ads spend whereas traditional marketing methods like newspaper ads, etc, give less control and have higher overhead costs.

to obtain measurable results - tracking and monitoring the number of desired conversions can be easily done with various digital marketing software and platforms.

easier ways of personalization - data collected digitally tends to be much more precise than offline methods of marketing.

more connection with customers - digital marketing allows for communication with customers in real-time.

easy and convenient conversions - compared to the traditional advertisement, digital marketing helps customers take quick action after viewing the ad or content put forward by businesses.

As with digital transformation happening in every nook and corner of the world, the land of Dubai is also experiencing a major boom in the digital era. Popularly known as the ‘Middle East’s New York’, the infrastructural, economic, and social conditions of Dubai have made it an important base for the best companies from all over the world and from various sectors of industries. According to statistics, UAE has over 853+ dedicated digital marketing agencies, excluding public relations firms that also provide digital marketing services.

Dubai gives you a wide range of options for some of the best digital marketing agencies in this world but being able to choose the right kind becomes the most important factor.

The scope of work of any given digital marketing agency in Dubai is enormous, ranging from web presence to pay-per-click advertising; with unlimited possibilities. Typically, most digital marketing firms provide the following services:

• Branding Design
• Advertisement with Pay-Per-Click
• Prominence on social media
• SEO stands for "search engine optimization."
• Web design and development
• Brand recognition
• Lead generation via Google AdWords
• App Development for Mobile Devices

Being the best destination for businesses from all over the world, Dubai’s market environment can become highly competitive and tricky to navigate through. Having a wide range of options can make the process of making a decision even more difficult. Finding the right kind of digital marketing agency for your business is the first step towards laying a solid foundation for putting a successful business strategy into action. The right kind of marketing agency can be considered as the best investment for the lasting success of your business.

Before going for an agency, there should be an analysis of your market first. A consumer study needs to be conducted before deciding on a marketing approach. Then it's time to assess your marketing strategy with the marketing agency possibilities in hand once you've discussed it internally. There needs to be a well-planned marketing strategy in place before heading in the direction of hiring a digital marketing agency.

Once a well thought about marketing strategy is in place, the mammoth task of finding the right agency can become less difficult.

Based on the type of services offered, size of the agency, its strengths, budget, clientele, etc, every digital marketing agency in Dubai can make a compelling and convincing pitch to you. The following mentioned points can be considered while choosing the best digital agency for your business:

Establishing a budget - Shelling money on marketing is not the favorite of most businesses. For the sake of saving money opting for the cheapest services isn’t the brightest of an idea. It is highly unlikely that the less expensive agency will be able to deliver good quality service. Therefore, the focus should be on finding an agency that delivers optimal results at the best cost.

Determining your needs - Before approaching a digital marketing agency, you need to assess your marketing needs internally. Every agency specializes in different services. Having a clear idea about what your marketing needs are can help you further streamline your choices.

Looking them up - The online presence of any agency is to be carefully considered and can speak volumes of the quality of services offered by the company. 

Today, the works of many established agencies are published on their websites.

A detailed analysis of the online presence of an agency can give you a greater understanding of the agency’s strengths, values, specializations, clientele and more.

Meeting your account manager - Having successful and effective communication between you and the agency is important for achieving the best possible results. Meeting the concerned account manager can help you learn more directly about the person’s experience who will handle your account. A well-experienced client servicing employee with a good understanding of the digital landscape is vital for ensuring smooth communication between you and the agency.

Learning about their working process - No agency works the same way. Learn about their working strategies to get a clear picture of how they plan marketing strategies for you. Make sure that they have a good working process and reporting to clients. 

When hiring a digital marketing agency, it's necessary to consider it as a long-term investment for helping you navigate through the digital environment for the best growth of your business and brand. With a good amount of research and careful consideration of the above-mentioned points, Dubai can be one of the best places to find the best marketing agency for you that is well-equipped with specialized tools, digital tactics, and a capable team of professionals who can cater to all your digital marketing needs.