One can allude with certainty that Dubai is the global business destination, where the East and West meet with fervor. State of the art technology, investor-friendly government policies, a culturally diverse society, and more, Dubai has so much to offer to this world. Congratulations!, if you have chosen Dubai as your business destination.

Digital marketing is your way

In a thriving and dynamic business city like Dubai, every company is fighting tooth and nail to secure its place in the industry. Traditional marketing methods like print media and offline advertising have become obsolete these days. As the world is becoming increasingly connected via the internet and social media, digital marketing is undoubtedly the best way to market your local business in Dubai. By employing digital marketing strategies for your business you can effectively,

1. Identify prospective audiences, target customers, and target markets

2. Target your audience using specific messaging and placement of advertisements on platforms they regularly visit

3. Capture your customers’ data for future marketing opportunities and database building

4. Measure the success of each targeted advertising.

Rules for establishing the best strategy to market your local business

Digital marketing is inclusive of various marketing strategies. Choosing what’s best for you can be a difficult task if you don’t get your basics right. Keep these rules in mind to arrive at the best strategy to market your local business in Dubai.

1) Understanding target audience: Do a thorough study of the consumer segments of UAE and identify your target audience and their expectations.

2) Defining brand strategy: Once your target audience is identified, detail out how you want to present your brand and how you want your audience to perceive your brand.

Various digital marketing methods

Now with a fair share of understanding regarding the best type of marketing available in Dubai and the general considerations to keep in mind before choosing the best strategy to market your local business in Dubai, let’s look further into the best digital marketing options for your business. You can find a handful of digital agencies that offer varied digital marketing services considering your marketing goals and requirements. 

Website creation – Creating a website that is easy to navigate, has a user-friendly interface and seamlessly facilitates digital marketing is one of the simplest options you can go for. Website creation should be considered as an important stage in the development of your company. No matter what type of digital marketing method you employ, your company’s website would always be the first point of reference for your potential clients to learn more about your business and services. A well-designed and properly maintained website can give you a great platform to convert your website visitors to long-term customers.

SEO ( Search Engine Optimization) – SEO is a commonly used digital marketing method employed by modern businesses. Making your website SEO friendly can ensure that your website ranks on the first page of search engines and is visible to your target audience when they search the internet for similar company solutions. Dubai has a tech and web-savvy community that frequently relies on search engines like Google to find the best option for any service or solution they want. So, leveraging on SEO can be greatly beneficial for a company’s successful run in Dubai.

Social media marketing – Social media platforms do not need any introduction at all. Such is their popularity. Social media marketing is a widely used marketing strategy today. To reach a large audience in the shortest time, social media is the way. If you choose social media marketing for your business, you need to be very cautious. How, when, and what you put forth via your company’s social media accounts can have a direct effect on the image of your brand/ company.

Content marketing – Content marketing is effectively used by many organizations to promote themselves. By marketing content, you are presenting facts and relevant data about your business to your audience. By doing this your audience can quickly recognize your business and the services you offer. The content that is posted on your website that is referred by someone else will increase your brand’s worth and raise your product’s or service’s visibility and trustworthiness.

Pay-Per-Click (PPC) Ads –Search ads are visible to people who aren’t even looking for a particular product or service. Search Ads are a type of Google Advertisements that gives the option of using video ads and banners to promote your business on numerous websites that employ Google Ads. You can also promote your business on various websites by using Display Ads.

Email marketing – Email marketing is one of the earliest forms of digital marketing that is still widely used today. It is one of the simplest and most effective forms of digital marketing. Even though email service providers these days mark marketing and promotional communications as a low priority, email marketing is still employed by businesses as a cost-effective method of digital marketing.

Landing pages – A website that is laden with high-quality content will surely help in SEO but if your website visitors get lost in the information, then it could be a problem. Websites of many of the startup companies in Dubai have this issue. Enhanced conversion rates and a higher ROI (Return on Investment) can be acquired with ease if you can create a solid landing page with appropriate CTA elements. Creating a conversion-oriented landing page with a proper Call to Action button is very important.

Influencer Marketing – Influencer marketing is centered around the idea of employing celebrities and online influencers with huge followings to promote businesses. Influencer marketing is used by a lot of businesses these days to reach a wider audience in the shortest time. You can hire influencer bloggers, Instagrammers, and YouTubers from Dubai, to promote your business among the UAE community and also others. You will have to pay the influencers to promote your business.

Digital Marketing is the best way to market your local business in Dubai effectively. Find the best digital marketing agency with an incredible track record and a good clientele for your business transformation.