Which is cheaper - SEO or Google Ads?

As I need to know what all factors are involved in the SEO or google ads and what all depends to achieve the goals in the business. 

The cost of SEO and Google Ads can vary greatly and is dependent on many factors such as the competitiveness of your industry, the size of your business, and your desired results.

SEO can be a more cost-effective option in the long-term, as it involves optimizing your website and creating high-quality content that will continue to drive organic traffic to your site even after your SEO efforts have ended. However, SEO can take longer to see results, and the cost of hiring an SEO expert or agency can be substantial.

Google Ads, on the other hand, can provide quicker results, as you can start seeing traffic to your site almost immediately after launching your campaigns. However, Google Ads can be more expensive, as you are paying for each click on your ads, and the cost of these clicks can add up quickly.

In summary, both SEO and Google Ads have their pros and cons, and the cost will depend on your specific needs and goals. It's possible to use a combination of both SEO and Google Ads to maximize your results and minimize your costs. Ultimately, the success of your SEO and Google Ads efforts will depend on a combination of these factors, as well as your business goals, target audience, and competitive landscape.