How much does a branding agency cost in Dubai in 2025?
How much does a branding agency cost in Dubai in 2025?
Aishwariya Rajesh
From my experience, the cost of hiring a branding agency in Dubai in 2025 depends on a few key factors. The scope of the project is the biggest determinant. A simple logo design might cost anywhere from AED 3,000 to AED 30,000, while a complete branding package—including logo, strategy, and guidelines—can range between AED 40,000 and AED 500,000 or more.
The reputation of the agency also plays a role. Larger, established agencies charge higher fees, while smaller studios or freelancers offer more affordable options. Additionally, the range of deliverables you need—whether it's just a logo or an entire suite of marketing assets—impacts the final price.
Ultimately, branding is an investment. It’s about finding the right balance between your budget and the quality of the services you receive.
mohamed imran
As someone who's worked with and around branding agencies in Dubai for a while, I can tell you that pinning down an exact cost for branding services in 2025 is tricky, but I can give you a solid idea of what to expect. It's not a one-size-fits-all situation; several factors influence the final price.
Here's how I see it breaking down:
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Project Scope: This is the biggest factor. Are we talking about a simple logo refresh, a complete brand overhaul (including strategy, visual identity, messaging, and guidelines), or something in between? A logo might cost anywhere from AED 5,000 to AED 50,000 (or even more for very high-end agencies), while a full rebrand can easily range from AED 50,000 to AED 500,000+ depending on complexity and the agency's reputation.
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Agency Reputation and Size: Established, well-known agencies with a proven track record will naturally charge more than smaller, newer studios or freelance designers. You're paying for their expertise, experience, and often a more comprehensive approach.
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Deliverables: What exactly are you getting? Is it just a logo and color palette, or does it include brand guidelines, website design, marketing collateral templates, and ongoing support? The more deliverables, the higher the cost.
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Industry and Target Audience: Some industries are more visually driven and competitive than others, which can influence pricing. Also, if you're targeting a premium or luxury market, the branding efforts will likely be more extensive and therefore more expensive.
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Location within Dubai (to some extent): While most agencies operate across Dubai, some might have higher overheads depending on their location, which could subtly impact pricing.
Rough Estimates (in AED, as of late 2024, likely applicable to early 2025 with minor adjustments):
- Logo Design: AED 5,000 - AED 50,000+
- Basic Branding (Logo, Color Palette, Typography): AED 15,000 - AED 100,000
- Full Rebrand (Strategy, Visual Identity, Messaging, Guidelines): AED 50,000 - AED 500,000+
- Website Design (often included in larger projects): AED 20,000 - AED 200,000+
My Advice:
- Get multiple quotes: Don't settle for the first agency you find. Get proposals from several agencies to compare pricing and approaches.
- Look at portfolios: Pay close attention to the agency's portfolio to see if their style aligns with your brand vision.
- Ask about their process: A good agency will have a clear and structured process for branding projects.
- Consider value, not just price: The cheapest option isn't always the best. Investing in quality branding can have a significant impact on your business in the long run.
Ultimately, the cost of a branding agency in Dubai in 2025 will depend on your specific needs and the agency you choose. By understanding the factors that influence pricing, you can make an informed decision and find the right fit for your business.