WhatsApp error: In order to maintain a healthy ecosystem engagement, the message failed to be delivered

When we try to send WhatsApp messages using WhatsApp APIs, we are getting this error and messages are not delivered:

"In order to maintain a healthy ecosystem engagement, the message failed to be delivered"

What could be the reason? Is it because WhatsApp thinks we are sending spam/ We are sending only valid messages and no spam are sent. We tried many ways to solve this problem even by reducing number of messages, increasing frequency between messages etc. 

Please suggest a solution to this. 

The message "In order to maintain a healthy ecosystem engagement, the message failed to be delivered" usually means that there are restrictions in place for sending messages on WhatsApp, such as limit on message templates or sending too many messages in a short period of time.

The above error message is not because of any issues with your message or delivery pattern but it is because of the algorithm of WhatsApp. Based on the recipients behaviour pattern, message reading pattern, inbox activities, previous responses to marketing messages etc, WhatsApp may selectively not delivery some messages. In such cases, any messages sent via APIs will get the following error response from the WhatsApp API:

"In order to maintain a healthy ecosystem engagement, the message failed to be delivered"

To get a detailed understanding of the restrictions and guidelines for sending messages on WhatsApp, you can refer to the official page provided by Meta at https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates/template-messaging-limits/. This page will help you understand the message template limits, messaging guidelines, and best practices to ensure successful delivery of your messages on WhatsApp.

It's important to adhere to these guidelines to maintain a positive user experience and prevent spamming on the platform. By following the rules outlined by Meta, you can make sure your messages are delivered successfully and contribute to a healthy ecosystem engagement on WhatsApp.

Even though the above error message is beyond your control, if you continue to experience issues with message delivery on WhatsApp, you may need to review your message content, frequency of sending messages, and ensure compliance with WhatsApp's policies.

Feel free to check the provided link for more information, and don't hesitate to reach out if you need further assistance.