Who are the top influencers in Dubai dominating social media today?

I have been closely following social media influencers since the time we launched our company in Dubai. I have personally contacted many of the popular social media influencers for business promotions as well as seen their promotional activities for various other companies in Dubai.

Yes, social media influencers in Dubai can be highly beneficial for businesses, particularly due to Dubai's dynamic and digitally connected market. However, choosing the right influencers is the key to success in influencer marketing. As a company offering influencer marketing services in Dubai, our company has a lot of experience in choosing the right influencers for you.

Since I have been closely following a lot of social media influencers in Dubai, I have a list of them handy. Let me share the list of top social media influencers here for your quick reference.

Keep in mind that I may not know all of the best influencers. If I missed any really popular influencers in this list, please add them as a comment below and I will be happy to update my list any time.

I have included popular influencers from Facebook, Instagram, TikTok and YouTube. Since I don't often follow Twitter (the new "X" platform), I haven't included any Twitter influencers in this list. 

Top social media influencers in Dubai

Below is a list of top social media influencers in Dubai:

1. Huda Kattan (@hudabeauty)

• Followers: Over 54 million on Instagram

• Specialization: Beauty and cosmetics

• Overview: Founder of the renowned brand Huda Beauty, Huda Kattan is a leading figure in the beauty industry, sharing makeup tutorials and empowering messages about self-love.

2. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum (@faz3)

• Followers: Over 16.8 million on Instagram

• Specialization: Lifestyle and adventure

• Overview: Known as Fazza, the Crown Prince of Dubai shares his adventurous lifestyle, poetry, and responsibilities, offering a glimpse into his life through social media.

3. Joelle Mardinian (@joellemardinian)

• Followers: Over 21.8 million on Instagram

• Specialization: Beauty and entrepreneurship

• Overview: A Lebanese makeup artist and entrepreneur, Joelle is the founder of the Joelle Group, a leading beauty conglomerate in the Arab world.

4. Noor Naim (@noorstars)

• Followers: Over 15.9 million on Instagram

• Specialization: Lifestyle and beauty

• Overview: Known as Noor Stars, she creates content related to self-care, lifestyle, beauty, and cosmetics, primarily in Arabic, and has a significant following on YouTube as well.

5. Karen Wazen Bakhazi (@karenwazen)

• Followers: Over 8.1 million on Instagram

• Specialization: Fashion and lifestyle

• Overview: A Lebanese-British influencer based in Dubai, Karen shares her passion for fashion, travel, and family experiences, and has collaborated with top brands.
  

6. Rashed Belhasa (@rsbelhasa)

• Followers: Over 2.5 million on Instagram

• Specialization: Lifestyle and luxury

• Overview: Also known as Money Kicks, Rashed is an entrepreneur and influencer who shares content about his luxurious lifestyle, including exotic cars and celebrity encounters.
  

7. Narin Amara (@narins_beauty)

• Followers: Over 13.7 million on Instagram

• Specialization: Beauty and fashion

• Overview: Known as Narin’s Beauty, she creates content focusing on makeup, fashion, and lifestyle, and has a substantial following on YouTube.
  

8. Mohamed Beiraghdary (@movlogs)

• Followers: Over 4 million on Instagram

• Specialization: Lifestyle and luxury

• Overview: Known as Mo Vlogs, he shares daily vlogs showcasing his luxurious lifestyle in Dubai, with a focus on supercars and high-end living.
  

9. Taim AlFalasi (@taimalfalasi)

• Followers: Over 4.7 million on Instagram

• Specialization: Food, travel, and lifestyle

• Overview: An Emirati influencer known for her online radio program and vlogs, Taim shares content related to food, travel, and lifestyle experiences.
  

10. Lojain Omran (@lojain_omran)

• Followers: Over 11 million on Instagram

• Specialization: Television and lifestyle

• Overview: A Saudi Arabian television presenter and social media personality, Lojain shares insights into her life and has been featured on Netflix's "Dubai Bling."
  

Tips for Businesses in Dubai:

• Choose the Right Influencer: Ensure their audience aligns with your target market.

• Focus on Authenticity: Collaborate with influencers who genuinely resonate with your brand.

• Set Clear Goals: Define objectives, such as increasing brand awareness, boosting sales, or driving website traffic.

• Measure ROI: Track metrics like engagement rates, impressions, and conversions.

With the right approach, influencers in Dubai can significantly amplify a business's reach and impact in a competitive market.

If you know any other noteworthy influencers in Dubai, let me know by adding a comment below. I will review their portfolio and update my list of top social media influencers.