My consultant says my Dubai business needs a bigger ad budget every month, how do I know when more spend actually helps?
My marketing consultant keeps asking me to raise the ad budget for my Dubai business every month. Spending more hasn't clearly brought more customers, and I can't tell whether the budget is the problem or something else, like the ads, the website or how enquiries are handled. How do I know when more spend actually helps and when it just costs more?
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