Linto Devasiya
In?my opinion, posting regularly is just one aspect of a good social media game plan. When engagement is falling off even with consistent posting, it generally means the content is out of step with?what the audience wants to see and/or what the platform algorithm is pushing.
I don’t just look at post frequency, but I also consider content quality, relevancy, timing, audience engagement and post type. Short videos, carousels, and interactive posts tend to perform better than?boring promotional content. I also?look at the analytics to see which posts get the most likes, comments, shares, and saves.
I’ve also noticed that?engagement increases when I produce content that teaches people something, whether it’s entertaining or addresses a problem, as opposed to just selling stuff. Posting?regularly is critical, but it’s the value of your content that spurs people to take action that has the greatest long-term impact.
